How much did Kusha Kapila charge for one Instagram post?
I am convinced you must live in a cave if you haven’t heard of Billi Masi or the brains behind Billi Masi, Kusha Kapila. With over 3 million followers on Instagram, Kusha Kapila can trigger laughter before you know it. The social media celebrity, actress, and former content writer is now an absolute diva!
Kusha Kapila is an icon and a messiah for women, adding her humour to everyday problems that women face, breaking down her Content to unspoken and unaddressed issues, and giving them a voice of their own. They say laughter is the best medicine, and then Kusha is the doctor.
Completing her schooling in South Delhi, Kusha later graduated in English Literature from Indraprastha College for Women, Delhi university. She then pursued a bachelor’sbachelor’s degree in design from the National Institute of Fashion Technology. Kusha never fails to express or impress. Her perspective towards something extremely natural is extremely fresh and fun. Only someone as comfortable as Kusha can truly showcase what humour infused with knowledge feels like.
Active in drama and theatre, Kusha has a rich background in Content. She believes her experience writing content has greatly affected her career in front of the camera.
Behind the camera, a peak into REALity
Kusha Kapila started her career as a fashion correspondent in 2013, then moved on to posts like Copywriter, Digital Content Head, and Content developer. Kusha then advanced to Times Internet as a Fashion Editor in 2016. What started from the roots of literature then advanced to a little spark for fashion and ultimately settled in influencing fashion and Content.
She spent a fair share of her life struggling with body image issues, feeling insecure, and under extreme mental pressure. She never fails to advocate the need to talk about mental health.
Her most appreciated character Billi Masi was, in fact, a real encounter. She recalled meeting an elite lady at Chattarpur Farm at a friend’sfriend’s party. She remembers being in awe of the lady and then later revives her essence in her character. Other known characters of Kusha include Zulmi Aunty, Indian mom, and Monday Aunty.
The multi-talented icon is also deep into poetry and often posts her poetry on Instagram under the section titled ”Kavita ki Kavita”. Being a former writer, poetry is extremely close to her heart.
The sweetheart has always been gracious with her fans and adores them for all the love she has received. Thanks to their adoration, Kusha Kapila entered the world of Bollywood in 2020 Ghost Stories, a segment by Karan Johar, whom she remembers meeting at Fashion week and falling to the ground when the director confessed to being a fan of Kusha!
Crunching numbers, a peek into REELity
Kusha Kapila has been an effortless icon for the camera, and she started by doing Youtube videos for iDiva, where she introduced Billi Massi, a viral character. Kusha then assembled her stepping stones into the world of laughter through short videos on Youtube and Instagram. Post by post, and reel by reel, Kusha stands strong with over 3 million followers on Instagram and over 870K subscribers on Youtube!
Kusha also collaborates with high-end brands like Olay, Myntra, Lays, Biotique, and Nykka. Being the sensation she is, she charges hefty amounts of money to post on her Instagram handle. Below are the actual numbers.
Instagram story- 1- 2lac
Instagram reel- 2- 3lac
Instagram static- 80- 90k
Instagram carousel- 1- 2lac